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Plain Words' Blog on copywriting and Web marketing

 


 


 

Writing for the Web - to get results

Why build just a website ... when you can have a website that SELLS?

If you're in business today, you know you need a website. Maybe you already have a site but it's not as effective as it could be. Or perhaps you're thinking about developing your first site and want the best possible return your investment.

Well, here's a tip. Most businesses are wasting the huge potential of their Web presence because they're neglecting the words on their site.

Expensive design and logos may look good, but they won't make the sale. It's the words that communicate your message ...

It's the WORDS that sell

"Chris Mole designed and wrote our website in July 2005. I was amazed how quickly we started getting enquiries and I’m sure it is due to the quality of the web pages Chris put together. This is the best way to advertise our steel-frame kitset homes – far more effective than newspaper advertising. We are receiving at least 10 inquiries every day directly from the website, which is really pleasing at the early stages of setting up the company. I refer other potential clients to Chris as I know they will get a well presented website that will create the same positive results that we are receiving." 
(Rod Hill - www.countrylifestylehomes.co.nz)

How to make your website sell in 3 seconds or less ...

Marketing experts say you have less than 3 seconds to capture your visitor's interest when they arrive at your website. Otherwise ... click ... they're gone. Probably for good.

So you need to make sure your site has an instant "wow! factor". And that largely comes from the WORDS. Particularly your headline.

Plain Words' 6-point strategy for a website that SELLS

1. Before writing a word, I'll help you find an "irresistible offer" that will make people want to buy (95% of businesses never think about this). It will make your business stand out from your competitors. When people read your website, they'll be in no doubt why they should do business with you.

2. I'll write a compelling headline for your home page .. and every other page on your site. A headline that spells out the key benefits of what you're selling ... and hits your prospective customer right between the eyes.

3. I'll write persuasive sales copy that flows, so it's easy to read. Plain, simple language.
No fuss. Copy designed to get ACTION from your buyers. I'll write in an appropriate style
that communicates with YOUR customers ... whatever your market.

4. I'll write your website to help you get search engine traffic ... by carefully choosing
the best keywords ... and using these keywords in the right places. I'll also write
meta tags that further help your site get a good ranking with search engines.

5. I'll work hard for you and your business. The most important thing for me is that you
end up happy and satisfied with what I've written. I want your website to have real selling power as a result of what I write.

6. You'll find me easy to work with. You can contact me any time by phone or email ...
and I'll go the extra mile to offer you outstanding service.

Check out some samples and testimonials.

Call Chris on 03 377 3637 or email chris@plainwords.co.nz if you need a website that's professionally written and has the wow! factor.
 


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Plain Words, P.O. Box 3276 Christchurch, New Zealand, Phone: 03 377 3637. Email: chris@plainwords.co.nz
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