Words and Phrases that Trigger Some Spam Filters

I found this fascinating article by Dr Ralph Wilson, editor of Web Marketing Today, on the key words that trigger spam filters in email and autoresponder messages.

Take a close look if you're involved in sending out a lot of marketing emails. It may explain why a lot of your mesages are not getting through the spam filters.

Here is Dr Wilson's article:

" I built this list of some 250 words and phrases from two spam filter lists. It is not complete. I have left out porn trigger words. Most spam filters work on a point system, so that the occurrence of just one "spam phrase" probably won't trigger rejection -- except some which the filter considers notorious. SpamAssassin 2.43, for example, assigns default points for these top offenders, as follows:

Reverses aging	3.37
'Hidden' assets	3.28
stop snoring	3.26
Free investment	3.19
Dig up dirt on friends	3.12
Stock disclaimer statement	3.04
Multi level marketing	3.01
Compare rates	2.83
Cable converter	2.75
Claims you can be removed from the list	2.70
Removes wrinkles	2.69
Compete for your business	2.57
free installation	2.51
Free grant money	2.50
Auto email removal	2.36
Collect child support	2.33
Free leads	2.29
Amazing stuff	2.26
Tells you it's an ad	2.21
Cash bonus	2.20
Promise you ...!	2.15
Claims to be in accordance with some spam law	2.11
Search engine listings	2.09
free preview	2.07
Credit bureaus	2.03
No investment	2.01
Serious cash	2.00

If you're using any of these trigger words in your emails, you may want to think again.