Offer a strong money-back guarantee ... and watch your sales soar

Are you offering your prospective customers a genuine money-back guarantee? If not, you are leaving a lot of potential money on the table.

Research shows customers are much more likely to buy ... particularly on the Internet .. .when the seller is offering a money-back guarantee.

You can go even further, if you have the courage, and offer a more powerful money-back guarantee that puts all the risk back onto you and none on your customer.

Here's a great example I just came across ... Joe Vitale's guarantee for his book, "The Seven Lost Secrets of Success". Joe says on his website: "Use the seven principles for six months. If you're out work, you'll find a job. If you're employed you'll get a raise. If you're in business you'll see a whopping 25% jump in revenues ... or return this book with your recept for a full cash refund!"

How's that for a guarantee? After reading that guarantee, wouldn't you be more inclined to buy Joe Vitale's book rather than all the others out there that are essentially saying "give me you money"!

Unfortunately, most business owners are afraid to make such a strong guarantee. They worry people will take advantage of them and they'll lose money.

The reality is, research has shown very few customers will take you up on your money-back guarantee. And if they do, you have an opportunity to find out the reason why and perhaps rectify their complaint.

Even if you get a few people asking for their money back, this will be far outweighed by the extra business you will do as a result of offering a strong guarantee.

So why not go out on a limb? Offer your customers a powerful money-back guarantee. And watch how your inquiries and sales will grow!