How To Get Your Email Messages Through Spam Filters

Just want to let you know about a great report I've found by Dori Friend on how to vastly improve your chances of getting your email marketing messages through spam filters.

If you've been involved in Internet marketing for any length of time, you'll know how frustrating it is when your messages ... particularly autoresponder messages ... never make it to your list because they get treated as spam.

Here are Dori's '21 Deadliest Spam Filter Violations'

1) Don't ever send more then 250 emails concurrently to AOL

2) Don't EVER embed an image in an email

3) Don't use caps anywhere in your email, especially in your subject line

4) Don't send an email without checking your Spam trigger word content**

5) Don't use the word "remove," use "unsubscribe"

6) Don't start your subject line with "Dear..."

7) Don't use Spam software to send email

8) Don't use your PC as a server

9) Don't forge headers

10) Don't put ADV in your subject line

11) Don't send an email without checking to see if you or your ISP is on a Blacklist**

12) Don't over use punctuation (just one !)

13) Don't leave headers blank

14) Don't use BCC to send emails (and certainly not CC)

15) Don't over use Marketing Phrases**

16) Don't use the Priority option

17) Don't change the time on your server so your email stays on top of the heap

18) Don't overuse HyperLinks

19) Don't use a fake IP address to send email

20) Don't use HTML (sorry)

21) Don't waste time sending email without using e-filtrate;
e-filtrate is an automated system that makes sense of all this. You can check it out at Dori's website

Dori also has 10 "Do's" to get your email through the Spam Filters

1) Do put a date in your email subject line

2) Do be a newsletter

3) Do send your email from a trusted source

4) Do look and be legitimate

5) Do use the word FREE and not F*R*E*E

6) Do send regular text emails

7) Do have an unsubscribe link

8) Do say 'go here' instead of 'click here'

9) Do get on your customers' white list

10) Do personalize your email with your customers name.

I'm checking out e-filtrate at the moment and will keep you posted on how I find it.