An Interesting Lesson In Marketing

About two weeks ago I put a note on my website saying I am fully booked with work until the end of October. I hoped this would give me a breather for a few weeks from a heavy workload.

In fact, I have had more inquiries than ever in the last two weeks! One client says he decided to contact me after looking around at a lot of other writers, explaining: "I thought if you're busy, you must be good".

So I think I have stumbled upon some kind of marketing psychology. If you tell people you are busy, it seems to create an even greater desire for your services!

As a result of all this, I'm going to do what I've been thinking of for some time - look to outsource some of my writing and, particularly, my web design work.

In addition, I have shortened the copy on my home page and revamped the copy on my website writing page. This seems to have also attracted an extra number of inquiries. Shorter copy seems to work better on the home page than long copy. Interesting ... I'll keep on tweaking and testing.