Revealed: The Hidden Truth About Web Design

I'm reading a fascinating book called "Revealed: The Hidden Truth About Web Design" -by Dave Alston, a UK copywriter.

Dave has also been a professional web designer for several years. He's seen so many web designers offering their clients expensive design that looks great - but it doesn't do anything to help SELL their products or services.

I absolutely agree with Dave. So many businesses are wasting money on fancy web design with features they don't really need. Instead, the most important part of a website, if you're serious about selling, is the copywriting.

Okay, I'm a copywriter, so I admit I'm a little biased. But I've seen it so many times in my own experience. A simple website with truly persuasive copywriting will run rings around a fancy-looking site with poor sales copy. Every time. The fancy graphics and effects may look nice. But they won't make the sale.

You need quality copywriting to achieve the full potential of your website.

To illustrate the point, look how many businesses are succeeding today with blogs. You can't get anything more simple than a blog. Yet some of these blogs are getting huge amounts of traffic and making a lot of money for their owners.

So, getting back to Dave's book, it's a must read if you're serious about selling on the Internet. It covers all the basics - including the most fundamental of all - doing market research before you start your business, to make sure you're selling something people actually want. It's amazing how many businesses do it the other way around.

They decide what they're going to sell, then look for a market. NO. You need to research the market first, then sell something people want to buy.

Dave's book explains the key features that make a truly successful website. It also includes some great info about blogs, RSS feeds and the latest facts on how to make money with podcasting and videos on your website.

I must add, I'm not being paid anything to endorse this book! Dave doesn't even know I'm writing this post. I simply think it's an excellent book.

Check it out at http://www.aceofwebs.co.uk . And check out Dave's blog at http://www.aceofwebs.co.uk/rss