Brand New Website For Boutique Brewery

I've just launched a new website for a boutique brewery here in Ashburton where I live.

It's at www.ardlingbrewery.co.nz

It's a simple site with a strong focus on copywriting.

I've tried to create some intrigue with the headline: "Ever Tasted Real Beer?"

Then I go on to describe the malty taste ... the heady aroma ... and the fact that real beer is good for your health.

I spell out the benefits of the beer...

It's made from malt, hops, yeast and water. Nothing else. No preservatives. No colourings. No flavour enhancers. No added sugar. Just good natural ingredients. New Zealand produces some of the world's best hops. These are used generously to impart bitterness, flavour and aroma into the beer.

Everything in the copywriting is focused on the benefits of the beer. It's all written from the customer's viewpoint - as all good copywriting should be.

There's also a free report entitled 'The Health Benefits of Beer'. This is to encourage visitors who are not sure about buying the beer to sign up with their email address to get the report and also go on a mailing list to get the latest offers from Ardling Brewery. It will help the company to build a list of email contacts of potential future customers.

This site is brand new today - so it's not listed on Google or other search engines yet. But I've put a link to it from my own site - and also from this blog. So it should get picked up by Google within a few days - much faster than if I simply submitted to Google in the normal way.