Are You Ready For The Coming Trash Backlash?

I just received this newsletter from Ken Evoy, one of the most savvy Internet marketers around. (Founder of sitesell.com). Ken is warning about the growing number of people putting up pages and pages of recycled content just to make money from Google AdSense ads.

Here's what Ken has to say: "So many sites and blogs are being created just to make the Google AdSense bucks. It's only a matter of time until Google figures out how to take the trash out....... out of its index."

Before I continue with Ken's comments I should explain his company created the Site Built It web marketing system. Site Build It is a great way for businesses to develop a successful website because it provides everything you need in one package - web design, hosting an awesome marketing system ... and a lot more ... for just $US299 a year. If you don't know a lot about web design and marketing and want to set up your own web business, I haven't come across anything better than Site Build It.

Ken's philosophy of web marketing is summed up by the initials CTPM (Content, Traffic, Pre-sell, Monetise). In other words, first you provide great content on your website that people want to read, then you get traffic, then you pre-sell by building trust with your visitors ... and only then do you start to seriously make money from your site. Most people try and do it the other way round. They think of making money first... without providing great content, to get traffic, then pre-selling by building trust with visitors ... and then selling.

Read more about the CTPM approach at ctpm.sitesell.com .

Anyway, back to Ken's comments: "Passion rules. Cheap production of generic info, just so you can put ads on some pages, ultimately loses. The cream always rises to the top... Keep it real. Make it great. Care about your content. You will be rewarded. If you follow the advice of 'churn content and make money', you will ultimately be out of AdSense and every other self-respecting, high-paying program (such as Yahoo!'s upcoming competition for AdSense."

Great advice.